The silence of the room, punctuated only by the mechanical clacking of 51 different keyboards, feels heavier than a library. We are surrounded by people, yet we are operating in a vacuum-sealed individualist hellscape that we’ve branded as ‘collaborative.’
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This is the great lie of the modern open office. We tore down the cubicle walls because we were told that physical barriers were the enemies of innovation. We were promised a world of spontaneous ‘serendipity,’ where ideas would collide in the air like subatomic particles in a collider. But humans aren’t particles. We are territorial, easily overstimulated primates who, when stripped of our physical privacy, build even thicker psychological walls. We’ve traded the gray fabric of the 1991 cubicle for the digital noise-canceling curtain of the 2021 workstation.
Insight: The Friction is the Foundation
The friction he removed was actually the glue. When you remove the ability to have a ‘wasteful’ conversation, you remove the trust required to have a difficult, productive one. You end up with a team that communicates exclusively through transactional pings, avoiding the messy, beautiful, and necessary friction of being a person in a room with other people.
There is a specific kind of loneliness that only exists in a room full of people who are ignoring each other. It’s a sensory-rich isolation. You smell their lunch, you















